On every stage of the Tour there is a stream of cars and vehicles plastered with cheesy marketing that precedes the riders by a few hours and lasts for at least an hour. This "caravan" is like a really long moving carnival. They go along throwing out swag (hats, scarfs, phone cards, cheese, sausage, candy, water bottles, magnets, etc.) dancing, and waving. It's quite a spectacle and makes the hours of waiting for a few minutes of watching the riding pass a little faster.
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